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It was a very high-risk, high-reward campaign: Unacademy's Karan Shroff on its IPL 2021 campaign


Karan Shroff
On May 4, the Board of Control for Cricket in India (BCCI) announced the suspension of the Indian Premier League’s (IPL) 2021 edition after a couple of players tested positive for Covid-19.
Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 -
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The decision came as a shocker to the marketing industry as several stakeholders’ monies, time and efforts were at risk with the suspension of the cricket tourney. But the consensus among brands, agencies, BCCI and Star India boiled down to choosing human lives over anything else.
BestMediaInfo.com caught up with Karan Shroff, Chief Marketing Officer, Unacademy, to know about the ed-tech giant’s marketing strategy after IPL’s suspension, his thought on BCCI’s decision and to talk about their IPL ad campaign that was purposely made to not look like an ad. ....

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Undeterred by Covid, ed-tech brands put best foot forward to make the most of IPL 2021


Undeterred by Covid, ed-tech brands put best foot forward to make the most of IPL 2021
With ed-tech startups doubling down on their marketing and advertising expenses, BestMediaInfo.com brings forth the campaigns these brands have launched during this IPL
Delhi, April 15, 2021
The economic turmoil created by the Covid-19 pandemic hasn’t restricted ed-tech brands from allotting a major chunk of their marketing budgets to the Indian Premier League (IPL) 2021.
In order to grab the maximum attention of consumers, several ed-tech brands have already launched their campaigns during the current IPL.
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IPL is a sport where brands spend big bucks to make the most of the massive viewership even though it is one of the most expensive properties. ....

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Unacademy Hijacks IPL Commentary Box

Unacademy Hijacks IPL Commentary Box
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