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EUGENE, Ore. April 22, 2021 Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to University of Oregon research.
At issue in a new study, published in the
Journal of Business Research, was a social-cognitive construct called theory of mind, which considers how well people assess the mental states and apparent goals of others.
Developmental psychologists link it to an ability to show empathy. In business, the study, led by former UO doctoral student Elizabeth Minton, showed it also can influence a person s recognition of being persuaded. And that affects a person s evaluation and willingness to buy a product, she found. ....

T Bettina Cornwell , Elizabeth Minton , Philiph Knight , Uo Business Research Institute , A Sheth Foundation Dissertation Award , University Of Oregon , Department Of Marketing , Research Scholar , Journal Of Business Research , Lundquist College Of Business , Business Research , Associate Professor , Sheth Foundation Dissertation Award , டி பெட்டினா கார்ன்வெல் , எலிசபெத் மிண்டன் , பிலிப் நைட் , பல்கலைக்கழகம் ஆஃப் ஓரிகந் , துறை ஆஃப் சந்தைப்படுத்தல் , ஆராய்ச்சி அறிஞர் , இதழ் ஆஃப் வணிக ஆராய்ச்சி , லண்ட்கிஸ்ட் கல்லூரி ஆஃப் வணிக , வணிக ஆராய்ச்சி , இணை ப்ரொஃபெஸர் , உறை அடித்தளம் ஆய்வுக் கட்டுரை விருது ,