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And most human beings, in the end, conclude generally, that is not possible. yes, so i think not today, but it will be. so, there are a number of technologies so if you look at the cost of clean energy, wind and solar has now dropped in the range of, call it $0.07 per kilowatt hour, on an amortise basis, to produce that energy. and that s a carbon free energy source. nuclear power is less than $0.05 a kilowatt hour, somewhere between $0.01 5 a kilowatt hour also a carbon free energy source. those technologies have really seen an increment of nearly, an order of magnitude, in terms of cost reduction, over the past decade, decade and a half. so, we should and, we do expect to see and there are a number of other ....
Intelligence estimates you made more than £8 million in ad revenue here last year. you dominate online search advertising, as i said. it means newspapers don t make money from traditional ads, and it s hard to make a local newspaper, for example, profitable. do you feel bad about that? well, i don t agree with all of the things you said there. but i mean, let me first say i was a publisher. i worked for what is now reach before ijoined google 16 years ago. and we are actually probably the world s biggest funder ofjournalism. and let me just explain a little bit about what we do. first, when you come to google search and ask us about news, and happens 80 billion times a month in europe. we send you to news publishers who are who they say they are. and when somebody comes from us to a news publisher, estimated to be worth three to $0.05 per click because of how they monetise. that s the first thing. so, huge amounts of traffic that s qualified. and we really work hard when you search fo ....
A little bit about what we do. first, when you come to google search and ask us about news, and it happens 80 billion times a month in europe. we send you to news publishers who are who they say they are. and when somebody comes from us to a news publisher, estimated to be worth three to $0.05 per click because of how they monetise. that s the first thing. so, huge amounts of traffic that s qualified. and we really work hard when you search for news to make sure quality content is at the top, but that s not enough. we ve also helped with the advertising, and you ll see ads from google on apps and on sites from publishers. the majority of the revenue goes to the publisher. i can t give you the full uk numbers, but the top five publishers over the last three years, nearly 250 million from google ads, and that s complimentary to their own advertising revenue. and then we trained 4000 journalists, and we ve given grants and funding to 240 smaller publishers. so, we do a huge amount to try ....
We send you to news publishers who are who they say they are. and when somebody comes from us to a news publisher, estimated to be worth three to $0.05 per click because of how they monetise. that s the first thing. so, huge amounts of traffic that s qualified. and we really work hard when you search for news to make sure quality content is at the top, but that s not enough. we ve also helped with the advertising, and you ll see ads from google on apps and on sites from publishers. the majority of the revenue goes to the publisher. i can t give you the full uk numbers, but the top five publishers over the last three years, nearly 250 million from google ads, and that s complimentary to their own advertising revenue. and then we trained 4000 journalists, and we ve given grants and funding to 240 smaller publishers. so, we do a huge amount to try to support publishing. you re giving those grants because you re aware that you have decimated the market. no, i mean, ijust don t accept that. ....
And when somebody comes from us to a news publisher, estimated to be worth three to $0.05 per click because of how they monetise. that s the first thing. so, huge amounts of traffic that s qualified. and we really work hard when you search for news to make sure quality content is at the top, but that s not enough. we ve also helped with the advertising, and you ll see ads from google on apps and on sites from publishers. the majority of the revenue goes to the publisher. i can t give you the full uk numbers, but the top five publishers over the last three years, nearly 250 million from google ads, and that s complimentary to their own advertising revenue. and then we trained 4000 journalists, and we ve given grants and funding to 240 smaller publishers. so, we do a huge amount to try to support publishing. you re giving those grants because you re aware that you have decimated the market. no, i mean, ijust don t accept that. what people have is more choice than ever of news sources. an ....