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water of up to 16 feet or almost 5 metres, overwhelming low lying areas. more than a million people have been told to leave their homes as evacuation orders are in place for 28 counties. the us national weather service says idalia made landfall near the town of keaton beach. our correspondentjohn sudworth is in florida and sent this report. the unusually warm conditions in the gulf of mexico have fuelled the hurricane, though it s not the wind speeds that pose the greatest threat to life, but the storm surge, as large amounts of seawater are forced into florida s low lying coastal communities. with more than 20 counties under evacuation orders, for days, the authorities have been warning those residents unable to stay with friends or relatives to head for the emergency shelters. this is my first evacuation in my entire life and it s just difficult. in your neighbourhood, have some people chosen to stay, do you know? yes. some have chosen to stay. what do you think abou ....
advertising across all media. thank you for being with us. i will not ask you to comment on this particular case because i know there are lots of legalities around it, but what exactly are the rules when it comes to advertising something like this? the starting point is we should be able to trust the ads we see and hear, so ads should not be materially misleading, so they should not be ambiguous, they shouldn t exaggerate, and they shouldn t exaggerate, and they shouldn t leave out any important information that we need to be able to make a decision about what we buy. there are so many cases where firms, notjust fast food firms, all sorts of businesses will make something look a bit better. it always looks a bit better in the ad than in real life, but where do you draw the line? i than in real life, but where do you draw the line ? draw the line? i think absolutely. obviously advertisers draw the line? i think absolutely. obviously advertisers are - draw the line? i ....