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There is a sneaky trick to trick shoppers, but as our abc reporter found out, a kid can even figure it out. hi. reporter: jared goodman is half teenager, half shopping sleuth. a difference, they re both $7.99. reporter: he scours grocery stores, catching big brands making product smaller for the same price. he has uncovered a surprising clue. i usually look for labels that say new and improve, kwds because that probably means the item has been downsized. reporter: jared is part of an army of shoppers that tip off this man, ed juworski, founder of consumerworld.org. we lost 12 tissues. reporter: we find 14 products in all that have recently gotten smaller, including maxwell house coffee. good to the very last drop. reporter: the last drop comes a lot sooner these days. the old can made 270 cups. the new one, same price, makes just 240. pillsbury cake mixes recently shrank by three ounces. when we followed the instructions for making cup cakes, the old mix makes 24, ....