Brand expert Nick Ede told FEMAIL M&S are cleverly luring in the mummy market by launching a marketplace with reliable, stylish pieces which will attract British parents to the retailer.
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British retailer Marks & Spencer (MKS.L) said on Monday it would add more guest clothing and footwear brands to its website, including FatFace and Jones Bootmaker, after an initial wave of brands increased traffic and attracted new customers.
A selection of items from popular labels including Cornish-based Celtic & Co, sustainable fashion company Albaray and outdoor gear specialist Craghoppers will feature on M&S.com.