Shortly, as a nation, we will be celebrating Independence Day, the Fourth of July. Independence Day is as much a reminder as it is a day of celebration. It is
Making Digital Ag Easy
News Reporter It’s time for you Farm of the Future Report. I’m Tim Hammerich.
The concept of digital agriculture is not new, but has it really revolutionized agriculture yet? In some ways, it has certainly made in impact, but in others, the real changes are yet to be seen. A big reason for the lack of digitization is really because, well, farming is complex.
Ethington… “If you re really going to unpack this incredibly complex dynamic system of crops growing and how your actions are impacting them, you need that data. You need that data to do it. You just have to make it incredibly easy to get.”
Weather Stations Aren t Always Close Enough
Monday May 3rd, 2021
News Reporter It’s time for your Farm of the Future Report. I’m Tim Hammerich.
Many agricultural technologies want to use weather station data to make decisions about what’s happening on the farm. But that’s not accurate enough, says Arable CEO Jim Ethington. He recalls an experience from years ago when he learned about this variability from some Kansas farmers.
Ethington… “It had been dry. The crop didn t do so well. Payouts weren t the size that the growers were expecting. I went out and visited with those customers and walked to their fields. I saw the size of the ears of corn that were left in the fields, you know, they didn t harvest it, it wasn t worth it. And know compared that to what they d been paid. And we looked really hard at what it was and the weather data that they were showing for their area wasn t what they experienced. That accuracy of what actually happened in that field