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Best of Business 2021: Employee services


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Worcester Fitness at 440 Grove St. had to shut down for about four months early in the pandemic and has since remade much of its space to be safer. Equipment is now 14 feet apart, members are required to wear masks at all times and must sanitize equipment between each use. For those who might be forgetful or not realize how close they are to another member, Worcester Fitness’ staff provides quick but gentle enough reminders.
Everything is running, but nothing is running like we re used to it running,” said Kat Butterfield, the gym’s director of operations.
Those precautions have helped keep Worcester Fitness afloat, but it hasn t been able to work magic at a time when countless businesses have had to close temporarily or permanently because of the pandemic. ....

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Gyms Make Adjustments as They Struggle to Survive Pandemic


Sharry said the lack of a January rush is tough when business is already down roughly 50%.
Once school gets back in session, people start coming in again, but that didn t happen. When the weather gets colder, people start coming in again, but that didn t happen, either, Sharry said.
Sharry said they are trying to stay positive and flexible. They space out equipment and take sanitation seriously. They also offer online classes and appointment-only sessions, but to recruit new members, they have had to change their messaging.
The message is Safety, safety, safety. The secondary message is Here s all the things we can do to keep you healthy, Sharry said. ....

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