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Bone Drugs for Prostate Cancer May Result in Survival Benefit
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Boost in OS Seen with Addition of Bone-Targeted Tx in mCRPC
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La campagna “Screening Routine”, con la quale Roche Italia e Fuji Italia hanno donato 10 mammografi ad altrettante Asl sul territorio nazionale, punta a sensibilizzare le donne sul tema della prevenzione del tumore al seno anche su canali inusuali come lo shopping online. Partendo da una ricerca di mercato di Netcomm Focus Digital Health & Pharma, del novembre 2020, che ha registrano una crescita del 72% delle vendite di articoli legati a salute e benessere, la campagna partirà dai più conosciuti siti di e-commerce, con annunci ispirati al linguaggio tipico del mondo beauty, per sensibilizzare e coinvolgere le donne italiane invitandole a ridare priorità alla 'screening routine', fondamentale strumento per la tutela della propria salute. "La pandemia ci ha insegnato che unire le forze e attivare sinergie tra pubblico e privato è fondamentale per rispondere alle sfide dettate dall’emergenza e da qui nasce la straordinaria coll
Roche Italia lancia Roche Now: Big Data uniti per la salute
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Credit: PatchAi
Italian startup PatchAi has joined forces with pharma giant Roche to launch a digital solution for patients affected by oncological diseases.
PatchAi for Smart Health Companion (SHC) embeds a virtual assistant which engages patients through empathic conversations using artificial intelligence (AI) and machine learning.
Following a pilot of the platform in July last year, it is now available to all public and private players in the health sector.
SHC delivers the Roche patient support programme for patients with haemato-oncological conditions in Italy.
The solution aims to improve self-management of health conditions with features such as tracking and sharing daily diaries, managing adherence and generating real world evidence via conversational reported outcomes (Co-PRO®). Insights are collected and analysed to improve patients’ experience, clinicians’ workflows and support care delivery.