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Sportbooks say pre-Super Bowl push for new customers sc

ATLANTIC CITY, N.J. (AP) Scuba divers or astronauts on the International Space Station may be the only humans who avoided a barrage of advertisements over the last two weeks enticing them to bet on the Super Bowl. But the expensive, ubiquitous come-ons succeeded in driving new customers to many of the nation’s largest sportsbooks, boding well for the fast-growing legal sports betting industry in the U.S. The gambling companies won t reveal exactly how many new customers they gained in the run-up to Sunday s Super Bowl, saying that is closely held proprietary information. But in general terms, they say the barrage of ads many of which offered easy-to-win bets reserved for new players succeeded in gaining them new customers they hope will continue to bet with them.

Pariplay live with leading US operator Rush Street Interactive

Pariplay live with leading US operator Rush Street Interactive 5th February 2021 | Launch marks a crucial step in the strategy to extend Aspire Global’s global footprint Aspire Global’s Pariplay has signed a partnership for games with Rush Street Interactive (RSI), a market leader in online casino and sports betting in the US. RSI has now launched a selection of Pariplay’s high-quality online casino games in New Jersey, which marks another milestone in Aspire Global’s expansion strategy. The launch, which sees Pariplay breakthrough into the regulated US market, marks a crucial advancement in the strategy to extend Aspire Global’s global footprint. It also matches the strategic decision to expand in the US igaming market with several of the group’s products. Partnering with a major player in New Jersey provides Pariplay with a significant platform from which it can reinforce and elevate its positioning in the US igaming space.

Michigan online gaming operators launch today

Michigan online gaming operators launch 22nd January 2021 | By Conor Mulheir Operators licensed to offer online sports betting or casino in Michigan have begun releasing details about their products, as they prepare to go live on the market today (22 January) at 12:00 EST. Penn National Gaming, had initially received approval for sports betting only and not online casino, has announced it will launch its Barstool Sportsbook app today, and that online casino products will follow shortly thereafter.  “This is an exciting time to be launching our online Barstool Sportsbook in Michigan,” Jay Snowden, President and CEO of Penn National, said. Churchill Downs Incorporated is also gearing up to launch its TwinSpires branded casino and sports betting mobile app and website, which will offer both verticals from the moment the market opens.

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