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"I didn't want a Michelin star chef to endorse Rasna": Piruz Khambatta


“I didn’t want a Michelin star chef to endorse Rasna”: Piruz Khambatta
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Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient.
Traditionally consumed as a summer beverage, Rasna’s instant fruit-based concentrates can now also be used as flavouring agents in cakes, cookies, jellies and other home-made recipes.
It’s, in fact, the core message of the leading beverage brand’s ongoing influencer marketing campaign #LoveURasnaRecipes. Rasna is educating consumers about how its flagship product can be used in ways other than the usual fruit beverage. ....

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