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Valencia among the venues candidate to host the 37th America s Cup
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America s Cup: Multiple venues chasing vacant AC37 hosting opportunity
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there’s the credibility of the 25 years the consultancy has taken in building its own brand.
The Global Soft Power Index is a comprehensive research study into perceptions of nations as brands. The 2021 index has a different component to previous versions. A twenty per cent weighting has been given to the management of Covid.
Spain was sixteenth in the 2020 index. The country has fallen to twenty-second. The reason? A “terrible perception” of the response to the virus, with below average ratings for the three aspects of this - economic, health and international aid.
It isn’t all bad news, as Spain rates well in terms of, for example, a commitment to environmental protection, but the Covid element has contributed to Spain’s reputation and influence being looked upon negatively by some other European countries - Belgium, France, Italy, Norway and Poland.
Spain launches Travel Safe tourism campaign
Complements other Turespaña tourism promotion
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Spain s national tourism agency Turespaña has launched a new Travel Safe campaign. This aims to contribute to a recovery of confidence in tourism, providing information about conditions for safe travel and encouraging tourist travel to Spain.
In presenting this campaign on Thursday, the tourism minister, Reyes Maroto, said that tourists, when making travel decisions, need to know the safety conditions and protocols are in different countries. This has led us to make
safety a priority. Given the progress being made with vaccines, it was time to position Spain as a safe destination through a campaign which reinforces the Spain brand (Marca España).