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Could 2021 be the year your brand finally nails how to communicate its sustainability?

Could 2021 be the year your brand finally nails how to communicate its sustainability?
By Aoife McGuinness
As 2021 rolls around, we’ll inevitably see growing numbers of businesses pledging to do good. But how do food brands communicate their sustainability credentials?
Sustainability is now a mainstay on the corporate agenda, and given Boris Johnson s £12bn green agenda announcement, it s more vital than ever. In fact, it’s probably at the top of every food brand’s priority list.
So how do food brands communicate their sustainability credentials without impacting other elements of their positioning?
Seeing as sustainability is now a mainstream issue, every brand has to address it - properly. ....

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Old Starbucks webpages unearthed as class action lawyers try to save slave labor case

LOS ANGELES (Legal Newsline) – Class action lawyers are combing through old versions of Starbucks’ website to prove their claims the company misleads customers into thinking it cares about where it cocoa comes from.
The case against Starbucks is one in a group of similar lawsuits that says companies that use cocoa harvested in West Africa by means of child and slave labor are faking their interest in buying cocoa that is ethically sourced.
Using software called Wayback Machine, which provides a digital archive of internet sites, plaintiffs lawyers say they have proof Starbucks made representations that its goal was to purchase cocoa that was not the product of child or slave labor. ....

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