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SCA hires Bec Alexander & Chris Wong to lead its iQ sales insights team
radiotoday.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radiotoday.com.au Daily Mail and Mail on Sunday newspapers.
Crime Stoppers releases national firearms amnesty campaign
July 8, 2021 9:42
Crime Stoppers has released a national firearms amnesty campaign via The Shannon Company.
The announcement:
Twenty-five years after the Port Arthur massacre, the Australian Government has partnered with Crime Stoppers Australia to launch a permanent firearms amnesty to keep the country safe.
The national campaign urges anyone with unregistered or unwanted firearms to hand them in, and was developed by behaviour change specialists, The Shannon Company, in close collaboration with media company Bohemia Group.
The Shannon Company Creative Director, Stuart Nightingale said the campaign was a great example of inspiring behaviour change willingly and for good.
James Collier promoted to chief data officer at M&C Saatchi Group
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
May 26 2021, 9:35 am | BY Ricki Green | 1 Comment
James Collier has been promoted to chief data officer at M&C Saatchi Group AUNZ, a newly created role focussed on consolidating and expanding the Group’s data and analytics capability and building a marketing sciences practice to support the business’ long-term growth strategy.
Collier brings a unique blend of experience to the role including a career spent championing data driven strategy, a bias towards measurable action and a deep obsession with quantifying the impact of marketing on both the bottom line and the customer.
Says Collier: “I’m thrilled to be stepping up and taking broader ownership of data and analytics across the Group. Justin’s vision and long-term commitment to reshape marketing has established an opportunity to break new ground. Central to our shared ambition will be the unique union of creativity and quantification, an alchemy of art and science designed to support the quantified CMO and m
The TVC campaign was developed for news.com.au by Bohemia Group, a subsidiary of M&C Saatchi.
News.com.au managing director, Richard Skimin, said: “Our previous consumer campaign, the news in colour, was really successful for the brand and ran for almost six years celebrating the breadth of news.com.au’s content.”
The website closed out 2020 in third place in Nielsen’s digital content ratings, with a unique audience of 10.4 million, just edged out by nine.com.au with 10.6 million.
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“With the launch of our new campaign today, the goal is to shift the focus from us to our audiences. We don’t just want to show what we offer, but rather we want to capture the role that news.com.au can play in our readers’ lives,” continued Skimin.
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