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Known internally as Project R or Brand R
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General Motors may be getting ready to launch a new sub-brand based on the Corvette.
According to a report from business news outlet Bloomberg, sources inside the company have confirmed General Motors plans to build a number of Corvette-inspired models – known internally as Project R or Brand R – and kicking it off with an all-electric SUV.
The electric Corvette SUV is a similar strategy employed by Ford, with the Mustang Mach-E SUV taking design cues from its sports car namesake, and offering a sportier driving experience powered by an electric powertrain.