May 21 2021, 4:45 pm | BY Ricki Green | No Comments
The winners of the 42nd annual AWARD Awards were announced this afternoon at a live-streamed virtual ceremony celebrating the most outstanding creative advertising in the Asia Pacific region. CHE Proximity has been named Agency Network of the Year; Revolver has taken out Production Company of the Year and NRMA won Marketing Team of the Year.
A total of 58 Gold pencils were awarded across 25 different campaigns, with a further 58 Silver and 117 Bronze pencils awarded.
CHE Proximity, which took home eight Gold pencils – four each for its First Saturday and Where Babies Come From campaigns – was crowned Agency Network of the Year. This is the first time this award has been handed out in its new form following a major overhaul of the AWARD Awards in 2020 which repositioned the Network of the Year category to recognise specific agency brands instead of holding companies as in past years.
March 12, 2021 10:33
The Garvan Institute of Medical Research is asking Australians uncomfortable questions about the causes they choose to donate to, in a new campaign featuring real people living with diseases.
With thousands of disease-related charities in Australia, The Garvin Institute engaged BWM Dentsu to launch its first nationwide campaign, highlighting how the institute can help a whole range of people with different conditions through its genomics research.
The ‘Disease Dilemmas’ campaign presents two different Australians, each with a chronic disease, and asks the viewer to decide who they’d donate to.
Across several different TV and static assets, a young mother with pancreatic cancer is placed next to a retired musician with Parkinson’s disease. In another spot, a teacher with a kidney condition stands next to a student with immune disease.
March 11 2021, 9:31 am | BY Ricki Green | 13 Comments
The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics research.
There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma – how do you decide who to help?
‘Disease Dilemmas’ puts Australians in the uncomfortable position of trying to choose who they’d donate to – the young mother with pancreatic cancer or the retired musician with Parkinson’s disease? The teacher with a kidney condition or the student with immune disease?
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The integrated campaign challenges you to make an impossible choice between two people in need
The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics research.
There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma – how do you decide who to help?
‘Disease Dilemmas’ puts Australians in the uncomfortable position of trying to choose who they’d donate to – the young mother with pancreatic cancer or the retired musician with Parkinson’s disease? The teacher with a kidney condition or the student with immune disease?