Napapijri goes full circle
Outdoor brand Napapijri was founded in Italy in 1987, based around founder Giuliana Rosset’s desire to combine outdoor practicality with style. Part of VF Corp – owner of Vans, Timberland and Wrangler –since the early 2000s), the brand is based in Stabio, Switzerland.
Napapijri is opening its first UK store, on London’s Regent Street, in August this year. It has seven standalone stores worldwide, in Milan, Florence, Courmayeur, Chamonix, Paris, Innsbruck and Marseille. It has 1,636 stockists worldwide, 80 of which are in the UK and include JD Sports, Sports Direct, Country Attire, Office and Mainline.
Napapijri s Circular Series
VF Corp leans in to the circular economy and regenerative ag Deonna Anderson Wed, 12/16/2020 – 09:58 With about 20 brands such as The North Face, Vans and Timberland under its umbrella including its recent acquisition of popular streetwear brand Supreme VF Corporation is big. The company had approximately 48,000 employees at the end of its 2020 fiscal year, which ended on March 28, according to its most recent annual report , and revenue during that year was $10.5 billion. With that much reach, VF Corp has the opportunity and responsibility to be intentional about how it manages the lifecycle of the garments it designs, produces and sells. “Because of our scale, we know it’s our responsibility to address textile waste and then overall be thinking about how to keep products in use for the long term, and to design out waste from the beginning,” said Jeannie Renne-Malone, who has served as the vice president of global sustainability at VF Corp since Sept. 2019. In N