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Richard Kirshenbaum of SWAT Equity Partners: Diversity and inclusion are more important than ever

Richard Kirshenbaum of SWAT Equity Partners: “Diversity and inclusion are more important than ever” Diversity and inclusion are more important than ever. America is a big, beautiful melting pot of ethnicities, cultures, sizes, and identities. Any brand that wants to last has to take this wonderfully diverse landscape into account and have it reflected on their teams, in their product development and in their engagement with customers. At SWAT […] The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

Rachel Gogos of brandiD: Build a solid foundation

Rachel Gogos of brandiD: “Build a solid foundation” Build a solid foundation. Consider your financial investment in starting a new brand, as well as the time it will take to monetize it. Identify a path that will help you sustain what you’re building while also monetizing some aspect of it as soon as possible. Launch a product or service that requires little to […] The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

Jo Barnes of Your Lifestyle Business: Know how to engage your audience with your brand

Know how to engage your audience with your brand. One of the most significant determinants of a lifestyle brand is its engagement with the consumer. Or, more accurately, in its consumers’ engagement with the brand. In my example of the ‘Live a Great Story’ brand, their social media comprises pictures and stories from their customers more […]

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