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The K-pop playbook: inside McDonald’s ‘Famous Order’ collab with BTS There are famous orders, and then there is the BTS famous order. Officially the biggest band right now, BTS’s McDonald’s order has finally been served up in the US, before going on tour to nearly 50 other markets. Taking a page out of the K-pop playbook to connect with customers, the collab with the tech-savvy boyband is more than just a 10-piece chicken nugget meal with fries. McDonald’s marketing boss Jennifer Healan explains why. When McDonald’s announced ‘The BTS Meal’ back in April, the ‘Famous Order’ launch blew up on social media – trending number one in the US and number two globally. At this point, Jennifer Healan, vice-president US marketing, brand content and engagement, knew McDonald’s was “on to something very positive”, admitting that while it had success with the Travis Scott and J Balvin launch, the reaction was “not to the scale ....
A Reddit tale: why Taco Bell collaborated with Redditors on Quesalupa return Of all the cult foods in the world, Taco Bell’s Quesalupa is up there. Just take a look at Reddit and read what its many disciples have to say. One user even traveled 900 miles across the States to eat one. So it made sense that Taco Bell would turn to Reddit to shout about the taco’s return. Here’s how Redditors visualized one man’s epic quest. “Four years ago, the Quesalupa was released and college me, bored for a summer, spent that summer at Taco Bell.” begins a curious post on Reddit by user ‘Tmanowen’, before descending into a legendary tale about the time he traveled 900 miles to get his hands on the cheesy taco after it was discontinued in his state. ....
Share: Last week, we got the news that a playable version of Dinosaur Planet had leaked onto the web, giving us a hands-on look at the game which eventually became Star Fox Adventures on the GameCube. Therefore, we thought you might like to revisit this piece from 2012, in which we spoke to the game s Lead Software Engineer, Phil Tossell. Enjoy! Although it’s hard to believe now, when Star Fox Adventures launched in 2002 it gained largely positive reviews and shifted 200,000 copies in Japan, making it one of the system’s early smash hits in its native region. However, history hasn’t been kind to the game; over time, its reputation has crumbled and many dedicated Nintendo fans now view it as one of Rare’s less essential titles. Of course, much of this negativity can be attributed to the fact that Star Fox Adventures was Rare’s final game as a second-party Nintendo developer - the year before its release, Microsoft paid a total of $375 million to acquire 100% of th ....
Super Bowl LV: why the NFL resurrected Vince Lombardi to help it champion equality It has been a critical year for the NFL, one that saw it seize the BLM moment and confront its past mistakes. Following its Super Bowl spot this year, marketing head Julie Haddon talks to The Drum about why it targeted this captive audience to champion equality and how it resurrected NFL legend Vince Lombardi from the dead to do so. “If you re black or white, you re a part of the family. We make no issue over a man s color. I just won t tolerate anybody in this organization making it an issue. We respect every man s dignity, black or white.” ....
Ushering in an era of commercial space exploration, we have now reached the point where sci-fi has become reality. On Sunday s Super Bowl viewers will be formally introduced to SpaceX s first all-civilian flight to outer orbit. And, thanks to a billionaire businessman, two tickets are up for grabs. The Drum talks to the creatives behind the campaign to raffle off these coveted seats. ....