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RAPID RTC and Reputation gear up for AM Live tomorrow

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Our industry has made incredible strides with years’ worth of digital transformation happening in a very condensed period.
It s one positive motor retail can take away from pandemic lockdowns and business disruption, according to Pontus Riska, RAPID RTC VP sales and support (UK), who will be joined by Facebook s head of automotive Anita Fox in a presentation at Automotive Management Live Virtual, which starts on Wednesday, January 20.
Together they’ll draw on a wealth of data from both the social media platform and Rapid RTC’s experience of delivering digital communications and customer engagement on behalf of its 4,000 retail and manufacturing clients from around the globe. ....

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AM Live Virtual is this week. Read the preview here.

AM Live Virtual is only for dealer and vehicle manufacturer personnel.
To get into this insightful automotive event for free, register in advance here.
WEDNESDAY, JANUARY 20 SESSIONS
Interviewed by Tom Sharpe, AM news and features editor
(Sponsor – CDK Global)
Presented by CDK Global, CitNOW, GForces, LSH Auto UK and Group 1 Automotive UK
(Sponsor – CDK Global)
Presented by Dr William Holden, chairman of Sewells and Katie Saunders, HR director of JCT600
(Sponsor – Real World Analytics)
Insight and reviews drive away the winter blues – Beat the bug and smash your budget in 2021
Presented by Mark Busby, commercial director, Hendy Group, and Neil Addley, founder, JudgeService ....

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E-commerce, Arnold Clark and VW's ID3 - in your new AM digital mag

Arnold Clark's innovative approach to promoting electric cars, small dealer groups' success with online car sales and Cinch's strategy for growth are all explored in the new issue of AM magazine, available to read here in digital form. ....

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Marshall CEO Daksh Gupta among car retail leaders speaking at AM Live Virtual

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Marshall Motor Holdings chief executive Daksh Gupta is set to reflect his “most challenging period in car retail” and reveal his approach for 2021 as one of the sector leaders speaking at Automotive Management Live Virtual.
Joining a packed schedule of seminars, Q&A sessions and networking opportunities at the online event, taking place on January 20 and 21, Gupta will join Peter Vardy Group chief executive Peter Vardy as one of two retailers to be interviewed by the AM team in a morning webinar slot across the two days.
Vertu Motors CEO Robert Forrester is also among the event’s roll-call of high-profile speakers, which can be found by clicking here. ....

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Why the Apple car and new Chinese EVs are the tip of the iceberg

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Emergence of an Apple-branded car plus new credible electric car brands mainly from China are just part of the changes motor retail may face this decade, according to ICDP managing director Steve Young.
In his latest blog he has noted that in Europe we only see the tip of the iceberg as Chinese brands leverage the relative simplicity of battery electric vehicle architecture to launch viable products within three years of a brand s birth, and although some fail others such as Aiways, Byton and Nio are making good progress.
Young will present a Dealer Sustainability keynote seminar at Automotive Management Live Virtual next week, where he will share his thought-provoking insights into likely changes ahead for carmakers national sales companies and franchised dealer networks. ....

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