1 person found this useful Emergence of an Apple-branded car plus new credible electric car brands mainly from China are just part of the changes motor retail may face this decade, according to ICDP managing director Steve Young. In his latest blog he has noted that in Europe we only "see the tip of the iceberg" as Chinese brands leverage the relative simplicity of battery electric vehicle architecture to launch viable products within three years of a brand's birth, and although some fail others such as Aiways, Byton and Nio are making good progress. Young will present a 'Dealer Sustainability' keynote seminar at Automotive Management Live Virtual next week, where he will share his thought-provoking insights into likely changes ahead for carmakers' national sales companies and franchised dealer networks.