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New upstate tourism campaign appeals to cravings for local food

FILE PHOTO The Genesee Brew House. New York tourism experts say the great American road trip is back, and they re counting on people s pent-up desire for travel and cravings for regional food specialties to lure them upstate this year. That s what our data tells us, said Ross Levi, vice president and executive director of tourism at I Love New York, who added that people want to travel to close by destination reachable by car. Tourism organizations from Buffalo to Binghamton are collaborating on a new campaign called Upstate Eats Trail. The digital travel guide directs visitors to dozens of restaurants, taverns, cafes, and roadside stands across the region.

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