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ATSC 3.0 in 2021: Why it's still early days for antenna TV's big upgrade


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Every so often, I’ll get an email from a fellow cord-cutter who’s worried about future-proofing for ATSC 3.0.
The big broadcast TV upgrade, also known as NextGen TV, represents a major leap over the current ATSC 1.0 standard for antenna users, promising 4K HDR video support, Dolby Atmos and DTS-X audio, on-demand video, and possibly better reception. But since ATSC 3.0 is incompatible with today’s TV tuners, cord-cutters will eventually need new TVs, tuner boxes, or over-the-air DVRs to take advantage. If you hear enough industry hype for the new standard, you might reasonably wonder whether it’s worth buying ATSC 1.0 hardware anymore. ....

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Five Detroit Broadcast Stations Collaborating to Launch Motown 3.0 Test Track as NEXTGEN TV Broadcasts Begin in Motor City


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Starting this week, Michigan viewers in the nation’s 14th largest TV market get a taste of the future as five local TV stations band together to launch NEXTGEN TV in Detroit.
The broadcast advance also signals the beginning of another project – the launch of the “Motown 3.0 Open Test Track” for merging automotive applications with NEXTGEN TV powered by the ATSC 3.0 standard. In addition to a better viewing and listening experience for consumers, NEXTGEN TV will also provide an avenue for advanced emergency alerting information for mobile viewers in future vehicles equipped with NEXTGEN TV receivers.
ABC affiliate WXYZ-TV (Channel 7, E.W. Scripps), NBC affiliate WDIV-TV (Channel 4, Graham Media Group), CBS owned and operated station WWJ-TV (Channel 62), MyNetworkTV affiliate and NEXTGEN TV host station WMYD-TV (Channel 20, E.W. Scripps), and Fox Television owned and operated station ....

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Five Detroit Broadcast Stations Collaborating to Launch "Motown 3.0 Test Track" as NEXTGEN TV Broadcasts Begin in Motor City - Press Release

Five Detroit Broadcast Stations Collaborating to Launch "Motown 3.0 Test Track" as NEXTGEN TV Broadcasts Begin in Motor City - Press Release
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United States , San Antonio , Dave Arland , Los Angeles , Brian Lawlor , Hearst Television Inc , Amazon Web Services , Graham Media Group , Scripps National Spelling Bee , Tegna Inc , Meredith Local Media Group , Sinclair Broadcast Group , Nexstar Media Group , Lg Electronics , Court Tv , Ew Scripps Company , Cox Media Group , Fox Television , Gray Television , Business Wire , Vintage Automobile , Internet Protocol , Test Track , Local Media , Triveni Digital , Phoenix Model Market ,