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How this single dish fueled growth at Rooster & Rice


How this single dish fueled growth at Rooster & Rice
Tommy Charoen, executive chef and co-founder of the chicken and rice-focused Thai concept Rooster & Rice, shares how his simple menu became a Bay-area sensation.
April 27, 2021
By Tommy Charoen, executive chef and co-founder, Rooster & Rice
It s not exactly news that fast-casual concepts are all the rage, but how many of those concepts are both nutritious and full of flavor? At Rooster & Rice, our San Francisco-based organic Thai concept with 10 locations, we developed a fast, healthy and streamlined model that gives customers an alternative option to traditional fast-casual meals.
I was born into a restaurant family in Thailand, so cooking is in my blood. ....

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Rooster & Rice Prepares to Expand With COVID-Tested Restaurant Model


February 2, 2021
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Backed by a partnership with Aroi Hospitality Group, the restaurant group whose team includes two of the founders of Caviar, the Bay Area-based Thai restaurant chain is leveraging its success throughout the pandemic for even more growth in 2021 and beyond.
San Francisco, CA  (
Rooster & Rice, the 10-location Thai restaurant chain whose simple chicken-and-rice menu made it a darling among Bay Area foodies, has been carefully engineered for large-scale success and is ready to begin its next level of growth. Combining a streamlined, chef-driven, yet simple-to-execute menu with a flexible footprint that thrives in a variety of neighborhoods and build-outs – including a ghost kitchen – the emerging brand is quickly becoming one of the most exciting new concepts in an industry shaken to its core by the pandemic. ....

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