MAARA Collective
MAARA Collective is an Australian luxury resortwear brand embracing a collaborative approach to design.
The brand works closely with Indigenous artists and creatives, drawing inspiration from Country to present within the context of contemporary fashion.
The brand s name MAARA Collective acknowledges and honours the ‘many hands’ involved in the creative and collaborative processes, where the word MAARA refers to ‘hands’ in the Yuwaalaraay and Gamilaraay language groups.
The brand was recently involved in Indigenous Fashion Project s (IFP) historic first runway at Afterpay Australian Fashion Week.
It is also involved in IFP Pathways Program supported by David Jones, where MAARA Collective creative director and founder Julie Shaw is being mentored by Charlotte Hicks of Esse Studios and Kit Willow of KitX.
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