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Details 21 December 2020 That Marketing Guy wants to create purpose for its clients by creating value and effecting positive change in their communities. The agency, run by founder Will Lee, walked away with the silver for clients HOOQ in the Excellence in Experimental Marketing category at MARKETING-INTERACTIVE s recent Marketing Excellence Awards 2020. According to the company, it aims to work with brands to help them find their purpose, to help them evolve into brands that engage instead of transact; has advocates instead of customers; and profit as a byproduct instead of an outcome. “Good marketing accelerates this vital transformation: We see empathy and authenticity as the building blocks of brands, and these values stem from within the organisation and permeates through the entire business. That, as well as being just the right amount of obsessed with nurturing long-term relationships with the customer,” said the agenc ....
Details 16 December 2020 Last year, the now-defunct Asian OTT service HOOQ launched its first Singaporean original comedy series titled She s a terrorist and I love her , which touched on controversial topics such as racism, sexism, and nepotism in the workplace. However, HOOQ needed this local series to cut through the clutter of programmes that was being pushed out by other OTT players in the market. As such, it worked with That Marketing Guy to plan a media launch to grab the attention of consumers and drive hype for the series. The execution of the media launch led That Marketing Guy to win silver for Excellence in Experimental Marketing at ....