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Sentury Tire s expansion strategy includes plants in North America, Europe

Print QINGDAO, China Qingdao Sentury Tire Co. Ltd has announced a business strategy for the coming decade, dubbed 833plus for its goals of having eight manufacturing sites, three research centers and three customer-experience centers by 2031. As set out in the Chinese group s annual report, the ambitious strategy also raises the possibility of the acquisition of one international competitor during the timeframe. The company did not quantify the investment necessary to achieve its goals. Sentury s strategy for tire plants breaks down as: three plants in China, two in Thailand and one each in Europe, Africa and North America. The Qingdao-based tire maker ranked No. 39 worldwide based on fiscal 2019 sales of $644 million claims manufacturing capacity of 15 million units/year at its plant in Jimo, China, and 5 million units/year at its factory in Rayong, Thailand.

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