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Sun-Maid® Seats Six Kids as Board Members on Inaugural 'Board of Imagination'


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FRESNO, Calif., April 8, 2021 /PRNewswire/ Get ready for pure imagination. After a nationwide search for kids to be part of the first-ever Board of Imagination – Sun-Maid – the iconic raisin brand that innovates and applies imagination every day – is announcing the six kids who will be a part of its focus and decision-making group. Five kids are named from an open call to and vote from the public, which yielded more than 20,000 votes and the sixth board member comes after an internal search from kids of Sun-Maid manufacturing employees.
Board of Imagination - Announcement Video ....

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Sun-Maid® Feeds Imagination in New Brand Campaign, Announces Inaugural 'Board of Imagination'


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FRESNO, Calif., Jan. 14, 2021 /PRNewswire/  Sun-Maid s imagination has already transformed the humble raisin into a range of whole fruit-based snacks that are delicious and better-for-you. And while the quest to invent new whole fruit snacks continues, the iconic raisin brand is now bringing imagination to life through a company-wide commitment.
Photo Credit: Sun-Maid
As part of the new Imagine That campaign, Sun-Maid will appoint its first Board of Imagination, pulling together some of its newly-titled research and development department, insights team and executives with the most imaginative minds – kids. As its first order of business, Sun-Maid s Board of Imagination will grant its employees a paid company holiday: Imagination Day. Sun-Maid s Imagination Day will take place on April 30, which is also National Raisin Day, when Sun-Maid will encourage staff to take part in an activity that will enrich their thinkin ....

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