Firmenich spotlights ginger and yuzu as flavors that embody the spirit of the times This past year consumers have changed their eating and drinking habits, opting for products and ingredients they believe provide physical and emotional strength, says fragrance and taste company, Firmenich, which has recently selected ginger and yuzu as its two hero ingredients for 2021.
Over the last few years,
Firmenich has invested into building its Human Insights team to develop its unique trend predictions.
The backbone of the Human Insights research process is gathering data from its global online consumer surveys (which include insights from nearly 20,000 respondents) and first-hand feedback from its conversation program where Firmenich virtually meets with families around the globe for 1.5 hours to learn about their day-to-day food and beverage habits, explained Firmenich global head of human insights, Taste & Beyond, Jeff Schmoyer.