| 30 December 2020
Continuing a trend from over the last few years whereby more seems to be more, American TV screens have been inching up in size and overall installed sets in the country are not only considerably larger but customers are buying new TVs more frequently according to research firm NPD.
The TV Ownership Trends Report was completed between 20 October and 12 November 2020, reaching 5,000 US consumers, aged over 18 from diverse regions and demographical backgrounds. It focussed on more than 12,000 TVs installed within nearly 35,500 household rooms.
Among the key findings revealed in the were that 15% of sets in US are 60 inches or larger in size, up from 11% a year ago and the average age of sets is 4.9 years, down from 5.4 years a year ago. In addition the average size of a replacement TV jumped to 51 inches from 49 inches in November 2019, and 47 inches in November 2018.
| 21 December 2020
Anticipating the impact of the Covid-19 pandemic to be receding, Strategy Analytics is predicting record holiday sales of connected TV devices in the fourth quarter of 2020.
In its Global Connected TV Device Vendor Market Share study, the analyst calculates that global sales of connected TV devices will reach more than 111 million units, representing growth of 32% compared with the previous quarter and 6% compared with the same quarter a year ago.
Games consoles are set to be the fastest growing device, with Q4 sales expected to grow by 150% compared with Q3. By contrast, growth in media streamers will be 42% and smart TVs 9%. The strong Q4 will said the analyst bring full-year 2020 sales to 315.6 million units, an increase of 6% on the 2019 level and the highest ever total.