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In the Know: ATCC looks into name, logo change

In the Know: ATCC looks into name, logo change Recently, we began a process to address the name and logo concerns as part of a 10-year marketing cycle. The process included the development of a mascot for the college’s new athletic programs.  7:30 am, Dec. 16, 2020 By Michael Seymour, ATCC President What’s in a name? An institution’s name reflects its identity, reputation, history – in combination, its brand. The college’s name has evolved from its origin as part of the local school district. Vernon Maack founded Alexandria Area Vocational Technical School in 1961. In 1973, the college tweaked its name to Alexandria Area Vocational Technical Institute. As the college separated from secondary education and expanded its mission, the names continued to change – Alexandria Vocational Technical Institute (1985), Alexandria Technical Institute (1988), Alexandria Technical College (1990), to the current legal name of Alexandria Technical and Community Co

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