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The Penguin Random House company, Snowman Enterprises is weaving a central theme of ‘togetherness’ through all of its brand activations for The Snowman this winter, with a focus on bringing families together in celebration, even when they are separated by Covid-19 restrictions.
High profile brand partnerships have been revisited including a licensing collaboration with The Royal Mint who recently launched a commemorative 50p coin design. The new design was created by Robin Shaw, lead animator on sequel The Snowman and The Snowdog
, and features The Snowman hugging James,marked as a reflection on how the timeless tale brings people together at Christmas.
Festive face masks, decorated Perspex desk dividers, in-bubble class parties, online classroom concerts and Santa zooming past on a scooter – this is how schools will be celebrating Christmas this year.
As the coronavirus pandemic forced the cancellation of traditional school concerts, fairs and parties, schools are determined to ensure that the Christmas spirit is still very present.
“We have made a promise to ourselves as a school: COVID-19 will not take the magic of Christmas away from our students,” San Andrea head of school Stefania Bartolo said.
“This year we have decided to decorate the school quite early,” she said.