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When Pepsi changes its formula, how will the consumers and competitors react?


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The new Pepsi formula will have less sugar and more fizz. How will the change be received?
Pepsi, as we know it, is about to change. According to an Economic Times (ET) report, the cola giant announced that it’s changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors like Coca-Cola and Thums Up, claims the report.
Pepsi has traditionally been a sweeter drink, compared with rivals, like Coke and Thums Up. This is a move aimed at closing in on the category leader Thums Up. It comes on the eve of the crucial summer quarter this year, after last year s near washout quarter that coincided with the peak lockdown, an official directly aware of the matter told ET. ....

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Netizens like Rahul Dravid as 'Indiranagar ka gunda', but ask where is Cred in its latest ad


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From featuring Govinda, Anil Kapoor, Madhuri Dixit, Bappi Lahiri, Udit Narayan, Alka Yagnik, and Daler Mehndi giving auditions in its ads last year to presenting Rahul Dravid in never-seen-before avatar as ‘Indiranagar ka gunda’, credit card bill payment app Cred’s marketing strategy has already broken the internet with its latest ad campaign.
The Indian Premier League (IPL) 2021 commenced last week and along with it, several brands have put their best foot forward with smart and entertaining ads.
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Just like the last year, the app’s ad has yet again become the talk of the town and has garnered public attention. The advertising and marketing fraternity is talking about the brand’s marketing strategy on social media. In fact, many brands have jumped on the bandwagon of meme and social media marketing around Rahul Dravid as ‘Indiranagar ka Gunda’ and shared posts around it. ....

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