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Creative Review hosts a day at the Festival of Marketing
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My Career Journey: Christina Mallon
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The Journeys Issue of Creative Review is out now!
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Wunderman Thompson and Unilever s Degree Inclusive Deodorant Wins 2020/2021 s Only Cannes Innovation Grand Prix
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How the Nike Go FlyEase upended the world of adaptive fashion
Nike touted the newest version of their FlyEase sneaker as a shoe for everybody, because it allows the wearer to put it on without bending over or even using their arms at all. Perfect for people with disabilities except the limited edition was snatched up and out of reach of those who most need it, critics say.
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Nike Go FlyEase, touted as a shoe for everybody, should have been marketed as adaptive fashion, critics say
Posted: May 14, 2021 11:00 AM ET | Last Updated: May 17
Nike released their FlyEase shoes, which don t require the wearer to use their arms, earlier this year. Soon after, they were snatched up by resellers, which prompted some to wonder whether they should have been marketed as pieces of adaptive fashion in the first place. (Nike)