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The Brainstorm: E-commerce Product Filters


E-commerce investments will not succeed unless you take a comprehensive approach to your customer experience.
Jul 6th, 2021
iStock
The WBSRocks E-commerce roundtable features industry experts sharing their perspectives on issues critical to the manufacturers e-commerce journey. In this issue, we ask: how do e-commerce site s product filters impact customer experience and e-commerce adoption?
Unfortunately, most manufacturers leave technical issues such as product filters to their IT teams while being laser-focused on their advertising spend and messaging. But your e-commerce investments will not succeed unless you take a comprehensive approach to your customer experience. And product filters play a crucial role in that. ....

Dave Meyer , Kris Harrington , Eric Landmann , Sam Gupta , Ecommerce Division , Strategic Marketing Architect , Google Search Console , Ecommerce Division Manager , Principal Consultant , டேவ் மேயர் , கிரிஸ் ஹாரிங்டன் , சாம் குப்தா , கூகிள் தேடல் பணியகம் , ப்ரிந்ஸிபல் ஆலோசகர் ,