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E-commerce investments will not succeed unless you take a comprehensive approach to your customer experience.
Jul 6th, 2021
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The WBSRocks E-commerce roundtable features industry experts sharing their perspectives on issues critical to the manufacturers e-commerce journey. In this issue, we ask: how do e-commerce site s product filters impact customer experience and e-commerce adoption?
Unfortunately, most manufacturers leave technical issues such as product filters to their IT teams while being laser-focused on their advertising spend and messaging. But your e-commerce investments will not succeed unless you take a comprehensive approach to your customer experience. And product filters play a crucial role in that.