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NCAA formally adopts interim name, image and likeness policy
Field Level Media
01 Jul 2021, 08:19 GMT+10
In a sea of change for the world of amateur athletics, the NCAA formally adopted an interim policy to allow college athletes to benefit from their names, images and likenesses, effective Thursday.
The rule change means college athletes will be allowed to leverage their names and images to earn money or gifts through business arrangements, including product endorsements or trademarks.
The NCAA Division I Council voted to support the policy Monday, and the Division I Board of Directors voted in favor of that recommendation on Wednesday.
There was a rush for the NCAA to implement some baseline guidance regarding athletes profiting off their name, image and likeness (NIL). Several states have laws going into effect Thursday, and the NCAA’s Division I Council sought to create a stopgap ruling until federal legislation or new NCAA rules could be implemented.
“This is a seismic shift in the landscape, just simply because this was something that was not made available to student-athletes before,” said Damon Evans, the athletic director at the University of Maryland. “This is a change, but we’re moving in the direction that we should be moving in.”