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New campaign showcases Only in Pittsburgh attractions to drive visitation


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(BPT) - Good marketing campaigns can take months to create, position and roll out. So, imagine how well thought out the new campaign promoting Pittsburgh must be since parts of it took decades and centuries to come together. One part even took thousands of years to evolve.
But the campaign is worth the wait. It is a cool, fresh look at the three rivers city that has developed into a major travel destination, and, yes, it includes dinosaurs.
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The
Only in Pittsburgh campaign, according to VisitPITTSBURGH Chief Marketing Officer Tom Loftus, is intended to differentiate Pittsburgh from the hundreds — if not thousands — of other destinations beginning their post-COVID-19 rebound. ....

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