Photo from GSMI
When the pandemic hit the country hard in March 2020, for many companies, the traditional model for communication and marketing must change. More than just to sell products, campaigns should have substance and purpose that mirrors the needs of today’s time and people. It became clear that there needed to be a platform where important messages are communicated on how to prevent the spread of the disease.
One of the companies that is quick to adapt to the change is Ginebra San Miguel Inc. (GSMI). With its “Gin Responsibly” internal communications campaign, the beverage company ensured that in addition to company news and updates, timely and factual information on COVID-19 is shared with its employees and partners to prevent and mitigate its impacts on the organization and the business.
Merlita Lausa, 51, of Barangay Kinawitnon, Samal Island, receives food packs from GMA Regional TV.
GMA Regional TV remains committed to providing unparalleled community service to Filipinos in Luzon, Visayas, and Mindanao via its Kapuso Barangayan on Wheels, which to date, has benefitted 11,850 f
Published April 9, 2021, 7:00 PM
This webinar will help us understand the value of factual, objective reporting in this age of misinformation
Technology is a double-edged sword. As it gets easier to relay information to a wider audience, foreign trolls, filter bubbles, and fake news surface. Because of the convenience of the internet, first-hand access to “real” facts has become harder. This is where media literacy and critical thinking come in.
To help people become better media consumers as well as practitioners to be more efficient reporters and content creators, the University of Santo Thomas (UST) Angelicum has organized an online session about the role of the Dominican virtue “veritas (truth),” in our society and its relationship with the various aspects of media.
Published February 23, 2021, 1:36 PM
‘Bagong Hamon, Bagong Tapang’ ad campaign mirrors the lives of Filipinos today
With the new normal comes a new start, a new hope, and a new future that is in our hands to shape. The pandemic may have exposed our weaknesses, but it has also built new courage and strength. It is a courage that says, “I will start again even if it means beginning at a lower state.” It is a courage that operates on humility and certainty to fight despite external factors. Indeed, to succeed in this battle we have to overcome uncertainty with a different kind of strength and resilience, and a new kind of courage.
Ginebra San Miguel Releases Bagong Hamon, Bagong Tapang Campaign ⋆ Starmometer starmometer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from starmometer.com Daily Mail and Mail on Sunday newspapers.