The fast rise of slow fashion – and why the dress is the surprise success story of lockdown style
A new generation of small-scale, low-waste, made-to-order brands have boomed as a result of the pandemic
2 May 2021 • 5:00am
How slow fashion became cool: Alice Early, Rene MacDonald and Johanna Sands
Credit: Phill Taylor
and Simon Bray
Johanna Sands designs the sort of breezy linen dresses in ice-cream colours that you want to wear to a party in the Tuscan hills… or a picnic on one of those balmy June evenings that make you briefly forget you’re in Britain. So not much good during a long, cold lockdown winter, then. Except that over the past six months, her brand has grown exponentially.