IKEA roots for gender equality at home with new virtual game
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Over the course of a handful of questions, the game takes couples on a journey to unpack the roles and dynamics in their homes.
IKEA, the leading Swedish furniture retailer, believes that gender equality at home is a crucial part in creating gender equality in society, as per a press release. But this past year has brought to light the increasingly unequal division of household work.
Ingka Group is using International Womenâs Day (March 8) to launch an online game to help couples open an honest and fun conversation about how to better balance responsibilities at home.