Saurabh Singhal, Vaishali Gupta, Mohit Jain, the young cofounders are disrupting the personal care market with India's first hair and skin brand with caffeine products
(From left) The co-founders of Bare Anatomy Vimal Bhola, Sifat Khurana and Rohit Chawla manufacture their customised products in-house at their facility in Gurugram
Image: Amit Verma
Any commercial haircare and skincare product even if it caters to a particular type of hair or skin will always satisfy only a handful of users. This was one of the key takeaways for Rohit Chawla when he quit The Man Company, a men’s grooming product brand, in 2018. Along with Sifat Khurana and Vimal Bhola, he set up Bare Anatomy in 2019. “We realised it’s not about making one or two ingredients the hero and marketing them. With Bare Anatomy, we decided to be more scientific in our approach and cater to each customer’s needs,” he says.