By George Nott2021-07-30T00:18:00+01:00
Online feedback allows for legitimate complaint, fishing for freebies, and outright trolling. How do you differentiate between them? And what’s the best way to respond?
At 2am one night a few months ago, a former customer of online butcher Wild & Game posted a rant about the company on Facebook. The brand’s pies were “dire”, she told her followers, warning them off the company’s “unpleasant” products.
The late-night poster didn’t have a genuine grievance but was instead “fishing for a freebie”, says Luke Angus, e-commerce director for Wild & Game.
As unfair as it may seem, it’s far from an isolated incident. While social media can be a powerful promotional tool, it also exposes brands to instantaneous negative feedback – and, in the worst cases, trolling.
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FAMILY and friends of a popular 20-year-old who died after a crash with a lorry have paid tribute to the amazing young man. Isaak Chaab-Styles, 20 , from Charlbury, died at the scene of the accident on the A40, near the turning for Little Barrington, near Burford, on Tuesday. Isaak’s mum, Vashti Styles left a tribute and said: “To Isaak, our son, grandson, nephew, brother, cousin and amazing friend. You were a young lad who enjoyed life. You enjoyed your time at the gym, you loved and were loved by all of your friends and family. “You were never angry and always such an inspiration, who we all love so dearly.
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New Strong Customer Authentication (SCA) requirements rank low on UK merchants list of worries, but 46% of consumers say extra steps will likely cause them to give up on transactions
Retailers say the coming enforcement of the sweeping online payments regulation known as SCA is the least of their post-pandemic worries a stance that exposes a stark disconnect with the shoppers they plan to serve as the UK emerges from more than a year of COVID-19 restrictions, according to a survey of retail leaders published today.
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