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NEW YORK, March 1, 2021 /PRNewswire/ Digital creative company Craftsman+ is announcing the launch of its anticipated Interactive Ad Builder (IAB), filling the surging demand for more engaging ad units. Building on the company s reputation for high quality, performance-driven mobile ads, the Craftsman+ IAB empowers marketers to take control of their ad production and build custom, interactive content in an easy-to-use, no-code environment.
While personalized ads drive results, the deprivation of IDFA in conjunction with over-saturated existing users poses a real challenge for marketers. Thus, advertisers are looking to capitalize on existing ad space by developing highly effective ads for broader audiences in response to these industry challenges. Interactive ads address these challenges, filling the gaps in marketing strategies by adding next-level engagement and allowing users to personalize their own ad experience to step ladder performan
Craftsman+ Expands to Europe, Searches for Creative Leaders
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NEW YORK, Dec. 14, 2020 /PRNewswire/ Craftsman+, the New York-based creative advertising company, is pleased to announce its expansion into the European marketplace. The fast-growing business is known for its creation of deeply engaging and interactive mobile advertisements and has been embraced by some of the world s largest brands. As a preferred Facebook and Google creative technology partner, Craftsman+ is experiencing growing demand from top agencies and brands alike. Despite a COVID-19 challenged world and a struggling economy, Craftsman+ is growing their team of creatives by expanding their expertise into Europe.