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Notable Minority Executives: Rolando Rodriguez
Chairman, president and CEO of Marcus Theatres
Feb 22, 2021 5:30 pm
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Undergrad degree/university: Eckerd College
Graduate degree/university: Rockhurst University
Rolando Rodriguez has always loved an escape to the movies. When his family moved from Cuba to the United States, his first job was as a theater usher, an industry he has left only briefly since.
During the pandemic, Rodriguez has remained at the forefront of the challenges faced by the movie theater industry. He was elected chair of the National Association of Theatre Owners and to the board for the Global Cinema Federation. Rodriguez has helped its 900 U.S. and 1,050 global member companies representing 150,000 diverse people reopen the industry, launch CinemaSafe protocol standards, negotiate with studios, and promote the love of watching movies on the big screen.
linkedin With the seemingly never-ending brouhaha that was 2020, it is safe to say that it wasn’t anyone’s favourite year. People couldn’t move around freely and visit loved ones, restaurants, malls and most definitely, cinema halls. The movie junkies that Indians are known to be, made it even harder for them to stay away from catching new flicks on the big screen. However, they quickly adopted newer alternatives like digital video streaming platforms for times when theatres remained elusive.
Campaign India takes a look at the journey of the cinema industry right from the pandemic to where it stands right now…