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Last modified on Tue 4 May 2021 16.56 EDT Pandora has become the first big jeweller to turn its back on mined diamonds, with the switch to lab-grown stones billed as making diamond jewellery more affordable. On Tuesday the mass-market brand, best known for its charm bracelets, launched Pandora Brilliance, which it described as its “first lab-created diamond collection”. The range, which includes earrings, necklaces and rings, features lab-grown stones made in the UK, with prices starting at £250. Alexander Lacik, the Pandora chief executive, said it was now possible to mimic nature but at a “very, very different price”. Lab-grown diamonds could be produced for “a third of what it is for something that we’ve dug up from the ground”, he said.

United kingdomAlexander lacikWorld diamond centrePandora brillianceஒன்றுபட்டது கிஂக்டம்உலகம் வைரம் மையம்