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Now, Biriyani and hotel experience comes to your dining table


Now, Biriyani and hotel experience comes to your dining table
Maggi fried with bhurji, caramelised onion and sausages may be Indrajit Ghosh’s go-to meal for a midnight craving, but he appreciates a good biryani.
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One of the first such services is the Mehfil-e-Behrouz a special dining out substitute for celebrations at home.
Express News Service
Maggi fried with bhurji, caramelised onion and sausages may be Indrajit Ghosh’s go-to meal for a midnight craving, but he appreciates a good biryani. This global head, marketing communication and design, Rebel Foods which handles Behrouz Biryani among others is now planning to take the business a notch higher with experiential services. “Every brand needs to push the envelope to create customer journeys that are unique,” he says. One of the first such services is the Mehfil-e-Behrouz a special dining out substitute for celebrations at home. ....

Kunal Kapoor , Indrajit Ghosh , Kallol Banerjee , Medha Dutta Yadav , Jaydeep Barman , News Service , Medha Dutta , Rebel Foods , Behrouz Biryani , Chef Kunal Kapoor , Woven Story , Mandarin Oak , Sweet Truth , Firangi Bake , Experiential Services , குணால் கபூர் , இந்திரஜித் கோஷ் , கல்லோள் பானர்ஜி , மேத தத்தா யாதவ் , ஜெய்தீப் பார்மன் , செய்தி சேவை , மேத தத்தா , ரெபெல் உணவுகள் , பெஹ்ரூஸ் பிரியாணி , செஃப் குணால் கபூர் , அவந் கதை ,

Behrouz Biryani's ad features a newly-wed couple and a load of biryani...


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Ad created in association with Tilt Brand Solutions and features a newly-wed couple celebrating with the children of an orphanage.
Behrouz Biryani - an Indian homegrown biryani brand, launched its national ad campaign today. Crafted by TILT Brand Solutions, the film takes you through the journey of two people who make their new beginning even more special by celebrating with Behrouz Biryani.
The campaign shifts focus on Behrouz Biryani’s narrative as - The Royal Biryani that makes every occasion special from – ‘Secret Biryani recipe crafted 2,000 years ago’.
Indrajit Ghosh, Global Head of Design & Communication, Rebel Foods says, “Biryani is not just-another dish in India. It evokes emotions and holds a special place in everyone’s lives. With this latest campaign, our efforts have been focused on making Behrouz Biryani the go-to brand for making any occasion, special through the royal taste and special offerings we have. Th ....

Swanand Kirkire , Indrajit Ghosh , Adarsh Atal , Brand Solutions , Tilt Brand Solutions , Behrouz Biryani , Royal Biryani , Secret Biryani , Global Head , Rebel Foods , Sweet Truth , இந்திரஜித் கோஷ் , பிராண்ட் தீர்வுகள் , சாய் பிராண்ட் தீர்வுகள் , பெஹ்ரூஸ் பிரியாணி , அரச பிரியாணி , ரகசியம் பிரியாணி , உலகளாவிய தலை , ரெபெல் உணவுகள் , இனிப்பு உண்மை ,

Rebel Foods' Behrouz Biryani moves on from 'secret recipe' narrative to 'making moments special'


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Indrajit Ghosh, the brand’s global head – marketing communication and design, talks about the ideation of the ad and the demand for biryani in lockdown.
Cloud kitchen restaurant company Rebel Foods is out with a new campaign for Behrouz Biryani. Conceptualised by Tilt Brand Solutions, the campaign moves Behrouz’s narrative from a ‘Secret Biryani recipe crafted 2,000 years ago in an estranged kingdom of Behrouz’ to ‘The Royal Biryani that makes an occasion/moment special’.
The 45-second-long film features a newly married couple, who decide to celebrate the new beginnings in an orphanage, serving biryani to the kids. ....

Surya Balakrishnan , Swanand Kirkire , Indrajit Ghosh , Adarsh Atal , Tilt Brand Solutions , Services Maintenance Act , Rebel Foods , Secret Biryani , Royal Biryani , Essential Services Maintenance Act , Footloose Films , சூர்யா பாலகிருஷ்ணன் , இந்திரஜித் கோஷ் , சாய் பிராண்ட் தீர்வுகள் , சேவைகள் பராமரிப்பு நாடகம் , ரெபெல் உணவுகள் , ரகசியம் பிரியாணி , அரச பிரியாணி , அவசியம் சேவைகள் பராமரிப்பு நாடகம் , ஃபுட்லூஸ் படங்கள் ,