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18 Feb, 2021 - 12:24 PM IST | By indiantelevision.com Team KOLKATA: Any business is prone to technological disruption, and media and entertainment is no exception. Shemaroo Entertainment (Shemaroo) has been one such Indian entertainment brand which has successfully coped up with all waves of changes. It (Shemaroo) underwent a brand refresh nearly three years ago. With a new colourful brand logo and tagline- ‘India Khush hua’, the company unveiled a new avatar. On the course of its transformative journey, it has ventured into a bunch of new initiatives across linear TV, digital media, devices. Two years back, when the OTT industry started becoming mainstream, Shemaroo launched its streaming service ShemarooMe. Amid the crowded streaming space, it has differentiated itself in this short span with rich Bollywood, devotional, and regional content. Along with banking on its strong areas, it has also built its portfolio over time – including origina ....