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Kerzner unveils new hospitality experience DUBAI, March 10, 2021 Kerzner International Holdings, the owner of the iconic Atlantis Resort & Residences and One&Only Resorts, has unveiled a new hospitality experience, SIRO, blending the boundaries between hospitality, fitness, and wellness. Conceived with fitness and wellbeing at the core, SIRO will be an immersive lifestyle destination, and will create a collective global community of like-minded individuals who live a high-performance lifestyle passionate about driving achievement and living their fullest potential. “We have always been pioneers, true disruptors within the hospitality space. We have built destinations through the personalities of our brands and understanding our guests’ journey, creating a meaningful legacy,” commented Philippe Zuber, Chief Executive Officer, Kerzner International.

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