He was previously associated with GirnarSoft 28 Jun, 2021 - 08:35 AM IST | By indiantelevision.com Team New Delhi: Zupee has announced Gaurav Mehta as the company's new chief marketing officer. He was previously associated with GirnarSoft - the name behind the automotive market, Cardekho.com. A post-graduate in Brand Management and Media Planning from Mudra Institute of Communications (MICA), Ahmedabad, Mehta has diverse experience spanning 19 years, which includes 13 years as a digital business expert in a number of leading companies. "An analytics and research-driven marketer, Gaurav has been in the mobile marketing space since 2008," said the company in a social media post.